Last Updated: January 15, 2026
ACTIO TECH LLP (“ActioTech,” “we,” “our,” or “us”), a Limited Liability Partnership incorporated under the laws of India with its registered office at III Floor, Velayudhan Vaidyan Building, Padma Junction, M.G Road, Ernakulam, Kochi - 682035, Kerala, India, is committed to protecting your privacy and ensuring the security of your personal information.
This Privacy Policy describes how we collect, use, process, store, disclose, and protect the personal information you provide to us when you access our website, use our software-as-a-service (SaaS) platform, or engage with our analytics and business intelligence solutions. This policy is published in compliance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”), and other applicable Indian laws governing data protection.
By accessing our website, registering for an account, or using any of our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with any part of this policy, please refrain from using our services.
1. Definitions and Interpretation
For the purposes of this Privacy Policy, the following definitions shall apply:
“Personal Information” means any information that relates to a natural person, which either directly or indirectly, in combination with other information available or likely to be available with a body corporate, is capable of identifying such person. This includes but is not limited to name, address, email address, telephone number, and any other information provided during registration or use of our services.
“Sensitive Personal Data or Information” (SPDI) as defined under the SPDI Rules includes passwords, financial information such as bank account details, credit card or debit card information, physical and mental health conditions, sexual orientation, medical records and history, and biometric information. ActioTech takes additional precautions when handling such information in accordance with applicable law.
“Services” refers to all software applications, platforms, analytics tools, data visualization solutions, APIs, and related services provided by ActioTech, whether accessed through our website, mobile applications, or integrated into your business systems.
“Data Controller” means ActioTech, which determines the purposes and means of processing personal information collected through our services.
2. Information We Collect
ActioTech collects information through various means to provide, improve, and personalize our services. The types of information we collect depend on how you interact with us and which services you use.
2.1 Information You Provide Directly
When you register for an account, subscribe to our services, or communicate with us, you may provide us with personal information including your full name, business email address, company name and designation, telephone number, billing address, and payment details. If you contact our support team or participate in surveys, we collect the information you provide in those communications. For enterprise clients, we may also collect information about authorized users within your organization who will access our platform.
2.2 Information Collected Through Your Use of Services
As you use our SaaS platform, we automatically collect certain information about your interactions with our services. This includes log data such as your Internet Protocol (IP) address, browser type and version, operating system, the pages you visit within our platform, the time and date of your visits, the time spent on each page, and other diagnostic data. We collect information about the features you use, the actions you take, and the frequency and duration of your activities on our platform.
2.3 Information from Third-Party Sources
We may receive information about you from third-party sources, including business partners, marketing partners, social media platforms (if you choose to link your account), and publicly available sources. This information may be combined with other information we collect about you to improve our services and communications.
2.4 Cookies and Similar Technologies
Our website and services use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities. Cookies are small text files stored on your device that help us recognize you on subsequent visits, remember your preferences, and understand how you use our services. We use both session cookies, which expire when you close your browser, and persistent cookies, which remain on your device until deleted or expired. You can control cookie settings through your browser preferences, though disabling certain cookies may affect your ability to use some features of our services.
3. Purpose and Use of Information
ActioTech processes your personal information for specific, legitimate business purposes. We are committed to using your information only in ways that are consistent with this policy and applicable law.
3.1 Providing and Maintaining Our Services
We use your information to create and manage your account, authenticate your identity, provide access to our SaaS platform, process your transactions, deliver the analytics and business intelligence services you have requested, and provide technical support and customer service. Your information enables us to customize your experience, display relevant content, and ensure the proper functioning of our platform across different devices and browsers.
3.2 Communication and Customer Engagement
We use your contact information to send you important notices about your account, including service announcements, technical updates, security alerts, and changes to our terms or policies. With your consent, we may also send you marketing communications about new features, products, services, and promotional offers that may be of interest to you. You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.
3.3 Analytics, Research, and Service Improvement
We analyze usage patterns and trends to understand how our services are used, identify areas for improvement, develop new features and products, and optimize the performance of our platform. This analysis helps us make data-driven decisions about product development and ensures that we continue to meet the evolving needs of our customers. We may also conduct research and surveys to gather feedback and insights from our user community.
3.4 Security and Fraud Prevention
Protecting our platform and users is a top priority. We use your information to detect, prevent, and respond to security incidents, fraud, abuse, and other harmful activities. This includes monitoring for unusual account activity, implementing security measures, and cooperating with law enforcement when required by law.
3.5 Legal Compliance and Business Operations
We process your information as necessary to comply with our legal obligations under Indian law and other applicable jurisdictions, respond to lawful requests from public authorities, enforce our terms of service, protect our legal rights, and manage our business operations including accounting, auditing, and corporate governance functions.
4. Legal Basis for Processing
Under applicable Indian law, including the Information Technology Act, 2000 and the SPDI Rules, we process your personal information based on the following legal grounds:
Consent: For certain processing activities, particularly those involving sensitive personal data or information and marketing communications, we rely on your explicit consent. You have the right to withdraw your consent at any time, though this will not affect the lawfulness of processing conducted prior to withdrawal.
Contractual Necessity: We process information necessary for the performance of our contract with you, including providing the services you have subscribed to and managing your account.
Legitimate Interests: We may process your information based on our legitimate business interests, provided these interests are not overridden by your rights and interests. Our legitimate interests include improving our services, ensuring platform security, and conducting business analytics.
Legal Obligation: We process information when required to comply with applicable laws, regulations, court orders, or other legal processes.
5. Information Sharing and Disclosure
ActioTech does not sell, rent, or trade your personal information to third parties for their marketing purposes. We share your information only in the circumstances described below and always in accordance with applicable law.
5.1 Service Providers and Business Partners
We engage trusted third-party service providers to perform functions on our behalf, including cloud hosting and infrastructure services, payment processing, email delivery, customer support tools, and analytics services. These service providers are contractually obligated to use your information only for the purposes of providing services to us and must maintain appropriate security measures to protect your data.
5.2 Corporate Transactions
In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity or successor organization. We will notify you of any such change in ownership or control of your personal information and any choices you may have regarding your information.
5.3 Legal Requirements and Protection of Rights
We may disclose your information if we believe in good faith that such disclosure is necessary to comply with applicable laws, regulations, or legal processes; respond to requests from government authorities, law enforcement agencies, or courts; protect the rights, property, or safety of ActioTech, our users, or the public; detect, prevent, or address fraud, security issues, or technical problems; or enforce our terms of service and other agreements.
5.4 With Your Consent
We may share your information with third parties when you have given us your explicit consent to do so. For enterprise customers, this may include sharing information with other authorized users within your organization as permitted under your subscription agreement.
6. Data Security Measures
ActioTech implements comprehensive technical and organizational security measures designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. We take data security seriously and continuously invest in improving our security infrastructure.
6.1 Technical Safeguards
Our security measures include encryption of data in transit using industry-standard TLS/SSL protocols, encryption of sensitive data at rest, secure data centers with physical access controls, firewalls and intrusion detection systems, regular security assessments and penetration testing, secure software development practices, and multi-factor authentication for system access.
6.2 Organizational Measures
We maintain strict access controls ensuring that only authorized personnel can access personal information on a need-to-know basis. Our employees undergo regular security awareness training and are bound by confidentiality obligations. We have established incident response procedures to address security breaches promptly and effectively.
6.3 Compliance with SPDI Rules
In accordance with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, ActioTech maintains a comprehensive documented information security programme that contains managerial, technical, operational, and physical security control measures commensurate with the information assets being protected. Our security practices are aligned with ISO 27001 standards as recognized under the SPDI Rules.
Despite our best efforts, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach affecting your personal information, we will notify you and the relevant authorities as required by applicable law.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements.
7.1 Retention Periods
Account information is retained for the duration of your account and for a reasonable period thereafter to allow you to reactivate your account if desired. Transaction and billing records are retained as required by applicable tax and accounting laws, typically for a period of seven years. Usage logs and analytics data may be retained in anonymized or aggregated form for longer periods for research and service improvement purposes.
7.2 Deletion and Anonymization
When personal information is no longer required for the purposes for which it was collected, we will securely delete or anonymize such information. Upon termination of your account, you may request deletion of your personal information, subject to our legal retention obligations. Please note that some information may persist in our backup systems for a limited period before being permanently deleted.
8. Your Rights and Choices
ActioTech respects your rights regarding your personal information. Under applicable Indian law and in accordance with the SPDI Rules, you have the following rights:
8.1 Right to Access
You have the right to request access to the personal information we hold about you. Upon verification of your identity, we will provide you with a copy of your personal information in a commonly used electronic format within a reasonable timeframe.
8.2 Right to Correction
You have the right to request correction of any inaccurate or incomplete personal information we hold about you. We encourage you to keep your account information up to date to ensure the accuracy of our records.
8.3 Right to Withdraw Consent
Where we rely on your consent to process personal information, you have the right to withdraw that consent at any time. To withdraw consent for specific processing activities, please contact us using the details provided below. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
8.4 Right to Grievance Redressal
In accordance with the SPDI Rules, ActioTech has designated a Grievance Officer to address any concerns or complaints regarding the processing of your personal information. Details of the Grievance Officer are provided in the Contact section below. We will acknowledge your grievance within 30 days and endeavor to resolve it within a reasonable timeframe.
8.5 Opting Out of Communications
You may opt out of receiving promotional emails by clicking the unsubscribe link in any marketing email or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you transactional messages regarding your account and services.
9. Cookies and Tracking Technologies
Our website and services use various tracking technologies to enhance your experience and gather information about how you interact with our platform.
9.1 Types of Cookies We Use
Strictly Necessary Cookies: These cookies are essential for the operation of our website and services. They enable core functionality such as security, network management, and account access. You cannot opt out of these cookies as the services would not function properly without them.
Performance and Analytics Cookies: These cookies collect information about how visitors use our website, including which pages are visited most often and any error messages received. This information helps us improve our website and services. We use analytics services such as Google Analytics to gather this information.
Functionality Cookies: These cookies allow our website to remember choices you make, such as your language preference or region, and provide enhanced, personalized features.
9.2 Managing Your Cookie Preferences
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain cookies, or notify you when a cookie is set. Please note that disabling cookies may affect the functionality of our website and services. For more information about cookies and how to manage them, visit www.allaboutcookies.org.
10. Third-Party Links and Services
Our website and services may contain links to third-party websites, applications, or services that are not operated by ActioTech. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit. The inclusion of a link does not imply endorsement of the linked site by ActioTech.
11. Children’s Privacy
Our services are designed for business use and are not directed to individuals under the age of 18 years. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to delete that information from our servers.
12. International Data Transfers
ActioTech is headquartered in India, and your personal information may be processed and stored in India. If you access our services from outside India, please be aware that your information may be transferred to, stored, and processed in India, where data protection laws may differ from those in your jurisdiction.
For users located in the European Economic Area (EEA), United Kingdom, or other regions with data protection laws, we ensure that any transfer of personal information is conducted in compliance with applicable legal requirements. We implement appropriate safeguards, such as standard contractual clauses, to protect your information when transferred internationally.
13. Changes to This Privacy Policy
ActioTech reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, services, legal requirements, or business operations. When we make material changes to this policy, we will notify you by posting a prominent notice on our website, sending you an email notification, or through other appropriate means.
The “Last Updated” date at the top of this policy indicates when it was last revised. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes to this policy constitutes your acceptance of the updated terms.
14. Governing Law and Jurisdiction
This Privacy Policy shall be governed by and construed in accordance with the laws of India, including the Information Technology Act, 2000 and rules made thereunder. Any disputes arising out of or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts located in Ernakulam, Kerala, India.
15. Contact Information
If you have any questions, concerns, or complaints about this Privacy Policy or our privacy practices, or if you wish to exercise any of your rights regarding your personal information, please contact us at:
ACTIO TECH LLP III Floor, Velayudhan Vaidyan Building Padma Junction, M.G Road Ernakulam, Kochi - 682035 Kerala, India
Email: privacy@actiotech.com Phone: +91 (0)484 4022254
Grievance Officer: In accordance with the Information Technology Act, 2000 and the SPDI Rules, the Grievance Officer for the purpose of this Privacy Policy is:
Name: Legal Department Email: grievance@actiotech.com Address: Same as above
The Grievance Officer can be contacted for any grievances or complaints regarding the processing of your personal information. We will acknowledge your grievance within 30 days of receipt and will endeavor to resolve it within a reasonable time.
This Privacy Policy was last reviewed and updated on January 15, 2026. By using our website and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.